IT’S NO SECRET THAT YOU NEED CURATED TOOLS

IT’S NO SECRET THAT YOU NEED CURATED TOOLS

IT'S NO SECRET THAT YOU NEED CURATED TOOLS

One of the biggest challenges that anyone in the beauty tool market faces is what exactly they should buy to have a comprehensive makeup kit.

A beginner's needs differ from those of a bride putting together her trousseau, an influencer putting together their daily tutorial brush kit or a professional makeup artist who is always on the go.

Models showcasing the different user personas of the Makeup Secrets brush range

Seeing this need gap, Makeup Secrets conceptualized India's first-ever curated beauty tools ranges. While one can buy individual makeup brushes online at the MUS web store, we went one step ahead and put together five bespoke ranges to suit five broad personality types. 

Dazzle - Get. Set. Go.

Our beginner set is created exclusively for those that are foraying into makeup and want the best value for their investment.

Bawse - Call The Shots

Our daily use range caters to the needs of the fast-moving consumers – the multitaskers, the go-getters, the ones who know exactly what they want to look like on a day-to-day basis and have a decent grip of makeup knowledge or are autodidact beauty influencers themselves.

Promise - Aisle Always Love You 

Being a bride is a transitory life experience, a graduation of sorts, and this is the time that many of our consumers transition to looking more put together. The Promise range commits to being an extension of their trousseau and has everything that a bride would need to look her best regardless of what kind of function she is attending before and after her wedding. It is a companion to the modern bride, which promises to keep her looking her best throughout her life.

Ecosmetic - Pristine Beauty

The Ecosmetic range is our vegan range made using synthetic fibers, which gives an uncompromised beauty payoff for those who are conscious in their purchasing decisions and, at the same time, want the best value in terms of finish. Our bristles are made of the finest faux fibers and curated to suit every face type and contour while being sustainable and long-lasting.

Sensei - The Expert Collection

Our most coveted range, the Sensei range, is targeted at beauty professionals who are on top of their game. This range has everything that a professional would require, whether to teach academically or to tend to their client's demands; the exhaustive collection of brushes in the Sensei range makes it a go-to kit for beauty professionals. 

Five ranges, unparalleled quality, and artisanal pedigree make MUS unique. Still trying to understand what range suits you best? Just drop us a message, and we will be happy to guide you.

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